Music, Marketing & Tech

The Seismic Shifts Reshaping Electronic Music’s Future: A Look Into the IMS Business Report 2024

April 25, 2024
0 Comment
Electronic Music
Posted by Steven Garza

The latest edition of the IMS Business Report, marking its 10th anniversary and released on April 24th, remains an indispensable tool for grasping the trends, challenges, and opportunities within the electronic music industry. Once more, the 2024 edition offers a thorough, data-driven examination, offering valuable insights into the transformative forces shaping this vibrant landscape. In

Electronic Music, IMS Business Report

The Resilience and Evolution of Radio in the Streaming Age

November 17, 2023
0 Comment
Music Indsutry
Posted by Steven Garza

As digital streaming platforms and on-demand content have disrupted traditional media landscapes, one stalwart has demonstrated remarkable staying power: radio. Defying predictions of its impending obsolescence, radio has not only endured but actively evolved to remain relevant in the modern entertainment ecosystem. This resilience can be attributed to radio’s unique strengths and its ability to

Digtial Age, Evolution, Music Industry, Radio, Radio Industry, Radio's Resilience in the Streaming Age, Streaming Age

22 Interesting NFT Facts In 2022

June 10, 2022
0 Comment
NFTs, Technology, Web3
Posted by Steven Garza

Although the year is far from over, there has been quite a bit of momentum in the NFT world in 2022. As Non-fungible tokens or NFTs become more popular with mainstream audiences, the value and demand for NFTs continue to increase significantly, especially as major brands are beginning to get behind them in a race

beeple, Clock NFT, Crypto, Cryptopunks, Etherium, Kevin McCoy, Larvalabs, Mintable, NFT, NFTs, Nifty Gateway, Pak, Statistics

How Web3 & Music NFTs Could Change The Music Industry

May 10, 2022
0 Comment
Music, Technology, Web3
Posted by Steven Garza

The following content is for informational purposes only. You should not construe any such information or materials, investment, financial or other advice. Nothing contained here constitutes a solicitation, recommendation, endorsement, or offer for a third-party service provider to buy, or sell any securities or other financial investments whatsoever. In 2022, global recorded music revenues are

DAOs, Music Industry, Music NFTs, Music Streaming, NFTs, Streaming, web3, Web3.0

Tech-House Is Now The Most Popular Electronic Music Genre

April 29, 2022
0 Comment
Electronic Music, Music
Posted by Steven Garza

Tech-House music fans rejoice as the newly released IMS Business Report 2022 by the International Music Summit in Ibiza states that Tech-House has risen as the most popular electronic music genre in the world, with Techno falling to second place and House music to third. The IMS report states that Tech-House shot up in record

Electronic Music, Electronic Music News, International Music Summit, Tech-House

22 Event Marketing Strategies In 2022.

April 27, 2022
0 Comment
Electronic Music, Marketing, Music, Technology, Web3
Posted by Steven Garza

The number 1 goal that all event and concert promoters strive for, is to sell out their events. Whether you are hosting a large-scale festival, a recurring branded nightclub event, or a virtual event, an effective event marketing strategy is essential to the success of the event and any company’s bottom line. If you know

Concert Marketing, Event Marketing, Event Marketing Strategy, Festival Marketing, Music Marketing, Steven Garza

Case Study 02: Innovating on Tap: Beta Testing Coca-Cola Freestyle for World Domination

April 14, 2022
0 Comment
Case Studies
Posted by Steven Garza

Client: Coca-Cola Coca-Cola, the world’s most recognizable brand. Company: Clear Channel Media + EntertainmentClient: The Coca-Cola CompanyIndustry: BeverageProject: Coca-Cola FreestyleLocal and National Digital Project Director: Steven Garza Coca-Cola, a globally recognized brand, embarked on a revolutionary journey in 2011 with the introduction of Coca-Cola Freestyle, transforming the beverage fountain experience with its extensive array of

Case sudy, Clear Channel, Coca-Cola, Coca-Cola Freestyle, Freestyle, Product Launch, Steven Garza, Success story

Case Study 01: Southwest Soundstage

April 13, 2022
0 Comment
Case Studies
Posted by Steven Garza

Client: Southwest Airlines Project: Southwest Soundstage: Elevating Brand Engagement Through Music Southwest Airlines, a global aviation giant and one of the largest advertisers in the United States, embarked on a strategic partnership with iHeartMedia Atlanta in 2014 to elevate its brand visibility and expand its market reach along the East Coast, commencing with

Case Study, iHeartMedia, Project, Project Management, Southwest, Southwest Soundstage, Success story

Creating Your Brand’s Identity and Voice

April 8, 2022
1 Comment
Branding
Posted by Steven Garza

In marketing, you often hear quite a bit about branding, personal branding, product branding, service branding, retail branding, cultural and geographic branding, corporate branding, online branding, and offline branding. But what is branding? What does the word actually mean? If you don’t already know the answer, it will seem pretty obvious. The word branding was

brand, Branding, Identity, Voice

iamstevengarza.com